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What is digital marketing? Digital marketing is a method of promoting any product, business or service through digital channels or online such as social media platforms, SEO, emails, and mobile apps. Any form of marketing that involves online channels and platforms, in simpler words, electronic devices, is called digital marketing.  Why is digital marketing essential? This is the era of everything digital and online. And it is going to progress and peak in the coming years. Today’s and upcoming generations are connected to the digital world in ways we never thought was possible, so much so, that the digital world is now becoming the real world. Therefore, each and every brand has to opt for digital marketing in a unique and strategic way in order to gain traction from the targeted audience.  To market, or not to market during festivals? The most commonly thought question by the brands. With the festivals knocking on the door, there will be an increase in spending more ...

  Saying that people are addicted to social media would not be considered an understatement in today’s world. Social media is a career in itself and since last decade there has been plenty of job opportunities for content creators, influencers, brands, companies, etc. Social media never stops evolving and is the main source of networking and connecting today. Given the importance of social media in people’s lives, businesses, marketers, artists, all flock to social platforms in the hope of connecting with their target audience. However, because of the content traffic, there is an overload on social media, hence the competition is very high. It can be challenging for any individual or brand/company to stand out and get highlighted. The audience too has varied interests when it comes to content. It is important to stay updated with the latest trends unless you have a clear social media marketing or digital marketing strategy to follow. Such as, we at   Rioconn  give the bra...