rioconn

  The advertising world is forever unfolding and adapting. It is not changing but with the thought of playing it safe. However, it depends on the brand as well. Gen-Z has entered the market and HOW!  Advertising agencies  have come a long way from hoardings to reels. But there is ample moulding that the advertisers had to go through in between. To understand the bedrock of moulding content for Gen-z, one needs to get deep into what they really want to engage with. Let’s discuss it! So, how are advertisers moulding their content to relate with Gen-z? It is undeniably evident that the souls of Gen-z yearn to immerse themselves in content that resonates deeply, with words that weave tapestries of reliability & vulnerability. As the next-gen found joy in the art of video expression on social media, a profound shift occurred by bringing reels on Instagram. Advertisers, awakened to its captivating power, swiftly harnessed the allure of video content, intertwining their bran...