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While flipping through TV channels or on the side of a bus, all of us have seen specimens of surrogate advertising that seem to be an inescapable annoyance. When we hear the tagline “Bolo zuban kesari,” we never think of elaichi but a more hazardous material. Apart from “mouth freshener” there are several similarly famous ad campaigns by other brands for products like “CDs” and “soda,” none of them actually advertising the goods they are showcasing. Even though the sale of liquor and tobacco is legal in India, advertising them has been completely banned since 1995. Therefore, the widespread use of surrogate advertising in India has been adopted to bypass the regulations. Historical Insight into Surrogate Advertising Despite being commonly used in India today, the origins of surrogate ads can be traced to Britain, where due to protests led by housewives, the promotion of liquor was banned. This led to liquor brands promoting fruit juices under the same name instead. In countries like Ca...

The digital era plays a vital role in the business world, and this means that every business must have a strong online presence. Search engine optimization or commonly known as SEO is one of the critical activities in delivering this solution. However, it is not an easy task to work with SEO, and to solve all the issues of SEO one need’s experience. This is where bringing in professionals in SEO becomes necessary. SEO is crucial for a website and hence at Rioconn which is known to be the  best digital marketing agency in Ahmedabad , we always emphasise on it. In this blog, we shall take you through all the vital aspects concerning the employment of SEO experts. Why should one hire an SEO Expert? 1. Expert Knowledge and Skills I think professionals working in search engine optimization are fully aware of the search engine algorithms and identify the current tendencies and proper approaches. In this case, they can help you optimise your website so that it attains visibility and a pro...