rioconn

Managing your reputation online has become a necessity in today’s digitally driven world as opposed to a luxury indeed. It doesn’t matter if you’re a startup, a growing brand, or an established business; the way you appear online can considerably affect trust, sales, and other important factors like search engine rankings. Undoubtedly, SEO and reputation management are two deeply intertwined topics; a robust, positive online reputation directly enhances SEO efforts in terms of visibility, ranking, and hence, long-term growth for one’s business.  In this blog, we will explore how online reputation management influences SEO, why businesses will need to have it, and why having the right partner, such as Rioconn, can make a long-lasting impact. What is Online Reputation Management (ORM)? It is simply the reputation management process, under which the brand is monitored, influenced, and improved regarding its perception online. It includes the management of online reviews, customer feed...

While flipping through TV channels or on the side of a bus, all of us have seen specimens of surrogate advertising that seem to be an inescapable annoyance. When we hear the tagline “Bolo zuban kesari,” we never think of elaichi but a more hazardous material. Apart from “mouth freshener” there are several similarly famous ad campaigns by other brands for products like “CDs” and “soda,” none of them actually advertising the goods they are showcasing. Even though the sale of liquor and tobacco is legal in India, advertising them has been completely banned since 1995. Therefore, the widespread use of surrogate advertising in India has been adopted to bypass the regulations. Historical Insight into Surrogate Advertising Despite being commonly used in India today, the origins of surrogate ads can be traced to Britain, where due to protests led by housewives, the promotion of liquor was banned. This led to liquor brands promoting fruit juices under the same name instead. In countries like Ca...

Today, traditional SEO methods can no longer solely be relied on to stay ahead in the highly competitive online world. Businesses and digital marketers are now turning more toward Artificial Intelligence (AI) to improve their performances in search engines while understanding user behaviour more meaningfully. AI in Search Engine Optimization ceases to be merely a wave-it’s definitely a game changer in many aspects of digital marketing . This blog will investigate how AI in SEO is revolutionizing digital strategy, enhancing search ranking, and creating a future of online presence. What Is AI in SEO?  It’s the artificial intelligence that makes its mark in SEO by performing activities such as using machine learning, NLP, and data analysis. For example, AI assists marketers in their work when the marketer has to rely on manual efforts: Analyze vast amounts of data faster Predict user behavior Automate SEO tasks Personalize content strategies Stay aligned with algorithm updates AI too...